上周三,乔布斯和他的苹果公司着实心慌了,因为这个IT巨头的在6分钟内损失了40亿美元!事情的原因竟是一条关于iPhone上市日前延迟的消息的报道,事后证实这个消息属于谣言,但造成的损失已经无法弥补。
本月16日当地时间上午11:49,美国著名硬件网站Engadget发布的消息称,从苹果公司内部获取的一份邮件显示iPhone手机和Leopard无法按照原定的日前上市,iPhone由原定的今年6月推迟至10月,Leopard由10月推迟到明年1月。这一消息刚刚发布,苹果公司的股票就立即收到影像,6分钟内下挫2.7%,瞬间蒸发了40亿美元。

随后Engadget接到苹果公司公关部门的电话,证实了所得消息属于谣言,并立即澄清了事实称上述邮件非公司所发,内容并不属实,苹果将如期在6月推出iPhone、Leopard也将按照原计划在10月推出。股市也随即做回应,32分钟之后,苹果公司的股价便迅速反弹至下跌前水平,当天收盘时仅跌1.4美元。
这个事件引起了苹果公司的关注,有分析人士称有人蓄意操纵股市,在假消息放出之后趁机捞取利益。目前,Engadget已经就事件的原委做出了说明,而苹果公司尚未表态,美国证券当局是否会接入也不得而知,但在6分钟内蒸发40亿美元的事实也证明了媒体报道的影响力。
附Engadget收到的苹果公司内部邮件信息:
From: Bullet News Date: May 16, 2007 9:09 AM CDT To: [redacted] Subject: Mac OS X Leopard and iPhone Delayed
Mac OS X Leopard Delayed Until January iPhone Delayed Until October
REGIONS: Asia-Pacific, Canada, Europe, Japan, Latin America, United States GROUPS: AppleCare, Retail
Apple issued a press release today announcing that iPhone which was scheduled to ship in June, has been moved to October and the release date for Mac OS X Leopard has been moved to January next year. A beta version of Mac OS X Leopard will be given to developers at the Worldwide Developers Conference (WWDC).
Apple email redaction
From: [redacted] Date: May 16, 2007 10:47 AM CDT To: [redacted] Subject: NEWS: Disregard Bullet*News Sent May 16 at Approximately 9 a.m. Central--AP/CA/EU/JP/LA/US
You may have received what appeared to be a Bullet*News from Apple. This communication is fake and did not come from Apple.
Apple is on track to ship iPhone in late June and Mac OS X Leopard in October. |